Gellis offers a unique combination of services. Focussing on the individual needs of our clients, we deliver a complete communications cycle, consisting of the design, implementation and evaluation of communication tools, services and strategies. Our extensive industry knowledge allows us to add value to traditional public relations activities and campaigns by applying a holistic and multi-dimensional approach to communications. Our systematic and thorough approach is always based on our clients’ short and long term objectives. Along with our drive for results, this allows us to deliver concrete yet innovative ideas, methods and strategies.

Our skills lie in bridging the gap between traditional public relations and public affairs / advocacy campaigns.

With our PR activities, we add a policy layer that we know will resonate with EU decision makers, opinion formers and ‘multipliers’ such as the media and think tanks. In our advocacy campaigns, we also apply PR tools to maximise impact and ensure we achieve both a wide scope and depth.

We have years of experience designing, implementing and evaluating the communication activities which accompany EU institutional policy. Our clients recognise that our wide-ranging experience of working in and for the European institutions, complemented by proven skills as communications specialists, sets us apart from our competitors.

We understand the importance of information flowing in both directions, to reach the European institutions and also stakeholders and the general public.

The importance of these activities becomes ever greater as the political arena surrounding the EU institutions undertakes reforms to promote transparency and accountability throughout. At the same time the emergence of interest groups and the system’s complexity make it increasingly difficult for businesses and NGOs to identify the best way to gain access to the political arena.

Our multidisciplinary and multinational team of consultants provides:

• Make the way Europe works more understandable for business and citizens. Be it to highlight EU achievements and policy priorities to specific target audiences, stay ahead of EU legislation and policy developments or analyse the impact of new regulations on our clients’ interests, we try to make EU debates and decisions more accessible and therefore enable audiences to get involved.
• Improve ‘bottom-up’ involvement in EU policy shaping. The quality, relevance and effectiveness of EU policies is dependent on ensuring wide participation throughout the policy chain – from conception to implementation.Making sure that the positions of our clients are duly represented, we bring the right message to the right audience, in the right setting and of course, at the right time.
• Help articulate your message. We help our clients create a message that will resonate with EU decision makers, opinion formers and traditional ‘multipliers’ such as the media and think tanks. Likewise, by applying advanced communication tools to our client’s message, we maximise its impact and ensure we achieve a wide scope and depth.

• Focus on exceeding our clients’ expectations
• Always work to the highest ethical standards
• Think strategically and work proactively
• Integrate a quality control mechanism at every step
• Listen carefully and respond quickly
• Offer creative, measurable solutions
• Maintain transparency and independence
• Deliver value – on time and to budget