From September to December, Gellis will be working with the European Microfinance Platform to promote the visibility and recognition of the European Microfinance Week which takes place in Luxemburg on the 30^th of November and 1^st of December.

As an approach to international development and investment based on providing credit to the poor, microfinance has emerged as a prominent strategy with real and lasting results. Microfinance activities as a product of Corporate Social Responsibility (CSR) have grown increasingly popular over the last couple of decades, with Banks and finance institutions in particular becoming active in this area.

Gellis will target European press as well as national outlets with press releases and stories regarding the Microfinance event and the European Microfinance Award, which this year will go to an initiative that demonstrates best practice in ‘Value Chain Finance’. It will also build an online community using social media to raise awareness of the European Microfinance Platform activities and ensure good attendance and coverage of the event.

Gellis is excited to be working with the platform on this issue, continuing and expanding the company’s activities in international development. The project represents a good chance to raise awareness of the important activities that are being carried out by European companies to improve the livelihoods of individuals over the world.