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Advocacy and Campaigning

Advocacy and Campaigning

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Gellis assists organisations in the effective implementation of communication programmes, with a heightened focus on results and the flexibility necessary to adapt to changing circumstances. We have the capacity to run small or large scale communications campaigns, alone or in partnership.
 

Political outreach

When legislation or a political initiative is at stake, starting and maintaining a dialogue with EU decision makers is vital. Being based in the direct vicinity of the European institutions and of the headquarters of many international organisations and medias, Gellis can easily liaise and nurture contacts with its clients’ most influential stakeholders. Gellis’ consultants are accredited with the European Parliament and have all signed the SEAP Code of Conduct.

Our experience in terms of political outreach gives us the necessary confidence and political sensitivity to handle advocacy campaigns and political events.

Gellis helps organisations ensure that their concerns, interests and objectives are recognised by officials and opinion makers at every level. Our understanding of political and industrial issues, as well as our privileged access to media and opinion leaders, helps develop and engage support for client initiatives.Editorial services & design

Gellis helps organisations get their message across, effectively and attractively. Whether in the format of a brochure, a newsletter, an annual report, a script, a press pack, talking points, or a speech - professional copywriters articulate a written message that will resonate with clients’ target audiences. With our considerable expertise in the area, we can turn your ideas into clear, concise and appealing editorial with the potential to be multiplied to your key audiences.

Furthermore, Gellis has longstanding partnerships with graphic design and translation agencies for projects necessitating integrated solutions.

Finally, Gellis is able to provide a wide range of web services, such as the concept of viral online campaigns, creation of banners or entire websites, setup and maintenance of profiles and groups in social media networks, as well as blog surveillance and entry.

Events & network management

Whether small- or large-scale, in Brussels or across Europe, Gellis works closely with its clients in constructing the architecture for conferences, roundtables, briefings or seminars. More importantly, the team will ensure these events are integrated into the client’s communications and advocacy campaign for a maximum efficacy.

In addition, Gellis can provide advisory and logistical support to organisations wishing to establish and maintain regular contacts amongst themselves, either ‘on-line’ or through the setup and operation of a representation office in Brussels.

Media outreach

Gellis can also assist its clients in reaching out with the European press through:

  • the setup and operation of a press office in our premises;
  • the organisation of press conferences and press trips;
  • the drafting and distribution of press packs and placement of opinion pieces and advertorials.

Monitoring of results

Gellis can be mandated by its clients to collect, analyse and disseminate information on the progress of communication programme to check if it achieves the expected result. The main purpose is to share information and assist managers in dealing with problems, improving performance, building on successes and re-thinking the forward communication programme if necessary.

Gellis can also provide advice on how to best present these results to the organisations’ stakeholders, shareholders or sponsors, thereby enhancing transparency and accountability.

 
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